Data Analyst Trainee - Marketing

The Programme 

We are looking for a razor-sharp marketing analyst to build data business use cases for marketing activities including marketing strategy, planning, optimizing and reporting. Your focus will be on empowering teams with data solutions enabling them to enhance PMAX marketing solutions. 
 
We are looking for a razor-sharp marketing analyst to (1) review and interpret market trends, customer experience, competitors’ activities, and marketing strategies for our clients (2) analyze marketing campaign performance, generate.  
 
In this role, you will be required to gather data, write detailed reports on findings, identify new markets, and advise upper management on marketing tactics. 

What You Will Do 

Data use cases development: 

• Identify potential data use cases in marketing activities and work with other departments to validate them. 
• Continuously update trends, updates from the market to apply them to PMAX and integrate into PMAX solutions. 
• Provide training/ sharing session in order to distribute validated use-cases to the operation team.
• Manage and maintain all the systems, processes related to data use case in marketing. 

Data use cases in Marketing strategy & planning: 

• Define data type, data info, data sources which company/team needs in order to build strategy and planning for our clients. 
• Work with internal team to build a framework to turn data information into insights, turn insights into approach and strategy.
• Review and interpret market trends, customer experience, competitors’ activities, and marketing strategies for our clients. 

Data use cases in Marketing execution: 

• Design and implement data tracking in digital marketing (Google Analytics, Facebook pixel/CAPI, Google conversion tag, CRM integration). 
• In charge of data integration to provide e2e and holistic performance, dashboard for our clients. 
• Analyze marketing campaign performance data to generate insights, learnings to support decision making. 
• Design testing framework to validate hypotheses.
• Design and implement CDP/CRM use cases for both PMAX and clients. 

Required Skills and Abilities 

Must have: 

• Bachelor’s degree in Data Analytics, Data Science or related field. 
• 6+ months of experience in data, consulting, analytics or a related function involving quantitative data analysis to solve problems. 
• Familiarity with Excel and other data analysis tools such as SQL/Google Data Studio/ PowerBI/Python a plus. 
• Deep analytical mindset and capability of finding efficient solutions independently. 
• Technical expertise regarding data statistics, data models, database design development, data mining and segmentation techniques. 
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy. 
• Experience with data visualization tools. 
• Excellent problem-solving, and research skills.
• Effective communication skills. 

Good to have: 

• In-depth knowledge of digital marketing.
• Familiar with MarTech platforms/solutions such as HubSpot, Mailchimp, Insider. 

PMAX-er Identification: 

• Client Impact: Everything we do ultimately delivers real client impact and value. 
• Innovation: Drive change and innovative new ideas to create more values for clients, teams and society. 
• People Development: Attract, develop, and retain the most talented people. Development is a responsibility, not a choice, for both the individual as well as the organization. 
• Integrity: Be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost. 
• Teamwork & Fun: The cooperative and collaborative effort of a team to achieve a common goal or to complete a task and trying to build a joyful & enjoyable atmosphere for everyone.
• Extreme Ownership: The practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.   

About Us: 
 
PMAX is a Total Performance Marketing pioneer in Vietnam with in-depth digital marketing expertise and total marketing solutions to deeply impact brand performance and drive businesses growth effectively.  

Founded in 2016 by prominent strategists and continuously led by over 20 professionals specialized in the Total Performance Marketing field, PMAX empowers businesses to maximize their business results by optimizing their marketing performance. With over 9 services (research, strategy, platform, media, creative, campaign management, merchandising, commercial, tech & data, etc.), 4 primary solution packages (Branding, E-commerce, App, Lead Generation) and established track records, PMAX has successfully worked with over 400 clients on over 600 successful projects. 

PMAX has earned 5 MMA SMARTIES awards and 4 Agency of the Year honors during the business growth. PMAX has also become a Premium partner of Facebook, Google, TikTok, Shopee, Zalo, and others. 
For you – talents with strong brain power who are seeking “the bigger shirt” for your effective growth, we are confident to offer a young, dynamic and aggressive environment with unlimited opportunities to maximize your potential and optimize your capacity in order to make a leap to marketing experts & business leaders.