Internship Program 2024 - Brand Marketing Intern - Consumer

The Programme

Abbott is hiring Brand Interns with the general job scope as below.

SUMMARY:

• He/she will assist the team in brand marketing operation under the mentoring of Brand Leads and other assigned brand members. 
• Brand team: will be allocated to one of five nutrition brands (Similac/Pediasure/Grow/Ensure/Glucerna) and focus on  Consumer Marketing (promotion, activation, POSM). 
• High frequency of interaction: Marketing, Trade Sales, Finance, Purchasing, Public Affairs, CRM, etc. 
• Working location: Melinh Point Tower, 02 Ngo Duc Ke, Ben Nghe Ward, District 1, Ho Chi Minh.

Core Job Responsibilities:

• To be involved in a wide range of Marketing activities to reach target markets, create consumer awareness and effectively promote the brand attributes. Support Marketing team to monitor timeline, following up with key stakeholders. 
• Prepare detailed promotional activity and alignment with across functions. Develop consumer promotion items (including Marketing material, product & message priority, POSM, gifts, special pack, box...) to run marketing campaigns. 
• Contribute to the creation of marketing assets such as Digital content (social media, Email, Website and E-commerce platforms), Trade POSM, Activation. 
• Help with the execution, tracking of marketing in-store Visibility & Activation to meet project objectives and time frame. 
• Assist in managing consumer journey, operation processes for marketing campaigns. 
• Help with the planning and hosting of marketing events. 
• Perform market analysis, research on the latest trends and evaluate competitor marketing activities (TVC, Promotion, Activation, Event). 
• Brand budget monthly tracking & monitoring; Sales performance tracking & report. 
• Assist with daily administrative duties, including PR, PO, QC, Receiving, agency liaison and management, appointment/meeting room booking & logistics etc.

Required Skills and Abilities

• Strong verbal & written communication skills and interpersonal skills. 
• Fluency in English (business level) and Vietnamese. 
• Good Analytical thinking. 
• Microsoft Office Suite fluency.

Core Trait/Behavior Requirement:

• Fond of working with Promotions campaigns, and closely in touch with Consumer. 
• Creativity to develop marketing asset & store activation activity (Promotional gift/combo, Packaging). 
• Strong attention to detail and ability to meet strict deadlines. 
• Excellent time management and outstanding multitasking abilities.

Minimum Education Required:

• Fresh Graduate students (be able to work full-time or only off 1-2 shifts per week, within 6 months from Apr to Oct 2024).

About Us: 
 
Abbott is a global healthcare leader that helps people live more fully at all stages of life.  
 
Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.  
 
Our 114,000 colleagues serve people in more than 160 countries.